Author Archives: Louis Rivera

About Louis Rivera

MEDIA SALES AND BUSINESS DEVELOPMENT EXECUTIVE Father, Brother, Musician, Media Maven: Cross platform media specialist: Digital ~ Broadcast ~ Social Media ~ Sports Marketing/ Sports Sponsorships

Ties That Bind

Americans are a sturdy lot. We are not a perfect nation and lately the things that divide us seem to be getting way too much attention. Despite this unfortunate truth, experience has shown us that what binds us as a … Continue reading

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GAME CHANGERS

Ronald Regan was first elected to public office at age 55. Kurt Warner entered the NFL Draft at age 28. Country singer K.T. Olsen released her first album at 47. Colonel Sanders did not start his own business until he … Continue reading

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ARE BATTLE TESTED SALES PEOPLE WORTH THE PRICE?

Great coaches know how to make room for more experienced players to diversify a team and provide game changing leadership to less experienced players. Great Commanders have historically relied on battle tested warriors to lead platoons into combat. Great business … Continue reading

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TV IS NOT DEAD

With apologies to Mark Twain, the announcement concerning the death of television has been greatly exaggerated. Of course you can’t ignore the fact that the TV audience has become increasingly fragmented, and as a result the share of the pie … Continue reading

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SILVER LINING

I believe one of the good things that will come out of this economic crisis will be that American companies will strive to be nimbler and more adaptive to change. A recent article in the Business section of the New … Continue reading

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MLK

  Today, as many contemplate the life and work of Dr. Martin Luther King Jr., it might useful to remember that men such as Mahatma Gandhi and MLK were harnessing the power of “Social Media” long before the internet provided … Continue reading

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THE THINKING MAN’S ROCK STAR

On January 2 the New York Times published an interesting op-ed piece by the pride of Dublin and the lead singer of U2, Bono, offering his perspective on the decade ahead http://bit.ly/4DgSii . Following a rich tradition that dates back … Continue reading

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